Nowthistime Ranks High In The World Of Ethnic Wear

Delhi, June 14th, 2018 – Nowthistime, a name to reckon with in the world of online fashion portals, has now achieved accolades in the form of a feature in the renowned magazine SiliconIndia.

SiliconIndia, is one of the most recognised magazines in the world and has long been regarded as one of the finest publications concentrating on the business world. Time and again, the magazine releases lists which feature the who’s who of the particular domain, which could vary from construction to finance, real estate to banking. This time around, they have chosen to name the 20 Most Promising Ethnic Designers and Sellers and Nowthistime has been featured in the list.

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From the time of inception, Nowthistime always aimed at being something more than just another online fashion portal. In its bid to differentiate itself from all the other fashion portals, the team at Nowthistime has been constantly upping the ante. From offering one of the widest range of ethnic wear to bringing Bollywood style to the household fashionista, Nowthistime has been regularly innovating in the world of fashion.

However, their crowning glory comes in the form of their made to order services – one of the first and only fashion portals, to offer customization to its customers. And this customisation is not only for regular wear clothes, but also exclusive wedding wear. Customers can talk to the design team, give them an idea of what it is they are looking for and then get their dream outfit brought to life. With the initial idea from the client, the design team creates a sketch, which is shared with the client. The feedback that is gained from the clients allows the design team to create the final design, which once approved by the client, goes into production. The design team offers advice on aspects such as fabric, design, type of work that should be done and so on. When the initial embroidery swatch is ready, it is shared with the client, and the client remains involved in the design process throughout. When the final outfit is ready, it is shipped to the client, no matter which part of the world they might be in.

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In addition, to this exclusive customisation service, Nowthistime is also making its mark by bringing back into fashion, age old traditions of embroidery and handwork. From gota patti to zardozi, from Mukaish to kalamkari, the design team at Nowthistime are going all out! They are also using stones, beads and pearls to create designs that are not only unique, but also in touch with the Indian ethos. As a matter of fact, even fabrics and other materials are being sourced directly from the artisans, to bring them into the realm of modern fashion.

Being featured in the latest edition of SiliconIndia magazine is just an affirmation of how the team at Nowthistime is on the right path and of what is to come in the near future!

About Nowthistime – Nowthistime aims at being so much more than just another online fashion portal – it aims at offering the clients, exactly what they want, at a price point that makes them come back for more. Nowthistime also aims at becoming a bridge between the traditional works of India and the global consumer. By bringing under its umbrella traditional artisans and craftspeople, Nowthistime wants to bring a fashion renaissance.

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